In the ever-evolving beauty industry, one thing is becoming increasingly clear: Diversity in hair education isn’t a trend—it’s a necessity. This message was at the heart of a recent Break Room Instagram Live conversation featuring industry leaders Kia, founder of Texture vs. Race and Color Culture, and Tatum Neill, Creative Director at Aveda Arts & Sciences. Their discussion offered insight into the upcoming South by Southwest (SXSW) panel and the backstory of the passionate panelists leading this important conversation.

How It Started: A Partnership Rooted in Purpose

Kia and Tatum’s professional relationship began in 2018 when they met at a beauty conference. Their shared passion for creating a more inclusive and educated beauty industry sparked a long-standing partnership. Since then, they’ve worked together to challenge industry norms and advocate for textured hair education in salons and cosmetology schools.

The Problem: Lack of Texture Education

One eye-opening reality discussed during the live was that most cosmetology curriculums across the U.S. exculded education aorund curly hair. Louisiana became the first state to require textured hair education as part of its licensing exam — a significant step forward, but a reminder of how much work still needs to be done.

Tatum shared his shock at how many stylists were unaware of this gap in education. “Roughly 60% of the population has textured hair, yet many stylists are ill-equipped to work with it. This knowledge gap not only limits stylists’ earning potential but also alienates clients seeking competent, inclusive hair care.”

Why Texture Education is Critical

1. The Business Case: Ignoring texture means turning away over half of the population. Stylists who are proficient in working with all hair types broaden their clientele and increase their revenue potential.

2. The Human Element: Beyond business, diversity enriches the salon environment. Clients deserve to feel welcome and confident that any stylist can care for their hair, regardless of its texture.

3. Raising Industry Standards: Kia compared stylists to artists—painters learn to work with all mediums; hairstylists should be trained to work with all hair types. Understanding the full spectrum of hair textures should be a standard, not a specialty.

South by Southwest: Taking the Conversation Further

Kia and Tatum will continue this conversation at SXSW in Austin, Texas as part of the Beauty Track Panel. Their goal? Bridge the gap between beauty, fashion, and culture. They aim to expand the beauty industry’s role in setting diversity standards that other industries can learn from. The panel will offer actionable insights for both stylists and salon owners looking to create more inclusive spaces.

What Can Stylists and Salons Do?

• Invest in Texture Education: Seek out classes and resources on working with all hair types.
• Create Inclusive Spaces: Ensure your salon culture and services reflect diversity.
• Get Comfortable Being Uncomfortable: Growth often requires stepping outside your comfort zone and learning new skills.

Upcoming Events to Watch

• SXSW Panel: March 8th 2024, Austin TX — Join the panelist as they dive deeper into diversity, education, and the future of beauty.
• Texture vs. Race Summit: May 4-6, 2024, Baltimore, MD — A three-day immersive event featuring live models, hands-on training, and education covering the full spectrum of hair textures.

The Future is Inclusive

The future of beauty is rooted in diversity and education. Stylists who embrace texture education not only expand their skillset but also help reshape the industry into a more inclusive, welcoming space for all.

Let’s move beyond the trend—and make diversity the standard.

This January, we kicked off 2025 in the best way possible—by celebrating the beauty, individuality, and power of curls, coils, and waves. From January 23rd to 25th, our “Get Curly With Me” weekend brought salon teams, stylists, and curl enthusiasts together for an unforgettable experience inspired by Aveda’s transformative new Be Curly Advanced line. 

Here’s a look back at all the highlights and magical moments: 

Celebrating Curls Like Never Before 

The weekend was a vibrant celebration of natural texture, featuring: 

Team Curls in Action 

Salon teams showed up in full force, rocking their best wavy, curly, and coily styles. The creativity and enthusiasm were unmatched as stylists embraced their own natural textures while showcasing the versatility of the Be Curly Advanced line. From loose waves to tight coils, we saw it all—and it was nothing short of inspiring. 

Salon Takeovers 

Salons across the Aveda network fully immersed themselves in the “Get Curly With Me” spirit, creating gorgeous, curl-focused displays. The Be Curly Advanced Green theme was brought to life with stunning decor, innovative setups, and product stations that encouraged guests to explore the line hands-on. From lush greenery to bold signage, the creativity on display was next-level. 

Aveda+ Rewards Double Points Week 

To sweeten the weekend, guests had the opportunity to earn double points on all Aveda+ Rewards purchases. This exclusive bonus made it the perfect time for clients to stock up on the new Be Curly Advanced products and elevate their curl care routine. 

Spotlight on Be Curly Advanced 

As Renee Gadar, Aveda’s Global Artistic Director for Texture, shared during the launch, the Be Curly Advanced line was years in the making and built to truly serve the curly-haired community. Guests and stylists alike had the chance to: 

• Learn about the innovative evolution of the Be Curly Advanced line—crafted specifically for curls, coils, and waves from the ground up. 

• Experiment with the new products, including the shampoo, co-wash, conditioner, mask, primer, cream, and gel. 

• Experience firsthand how these products enhance definition, nurture curls, and deliver long-lasting results. 

Many salons created live demos or mini workshops to teach clients how to use the products for the best results at home—from defining waves to nourishing tighter curls. 

A Weekend Full of Connection and Creativity 

One of the most rewarding parts of the event was seeing the creativity, connection, and passion shared across the Aveda community. From the photos of stunning salon displays to the selfies shared by clients flaunting their natural curls, the weekend was filled with energy and positivity. 

Social Media Highlights 

Using #GetCurlyWithMe, curl enthusiasts took to Instagram to share their looks, favorite moments, and creative setups. Some standout moments included: 

• Salon Decor Highlights: Gorgeous displays featuring Be Curly Advanced Litres surrounded by plants, mirrors, and signature green accents. 

• Curls in Action: Stylists showing off incredible before-and-after transformations using the new line. 

• Guest Selfies: Clients sharing their curly hair journeys, inspired by the advanced care and definition delivered by Be Curly Advanced. 

Thank You for Making It Magical 

We couldn’t have done this without our amazing community. From the talented stylists and salon teams who brought their creativity to life, to the curl enthusiasts who joined us in embracing natural beauty, you made this weekend truly special. The energy and excitement were palpable, and we’re so grateful to everyone who participated. 

Letter from the Education Team 

The journey of innovation and growth is ongoing, a cycle that pushes us to reimagine, redefine, and rediscover what’s possible. With each step forward, we commit to making a difference—fueled by curiosity, driven by purpose, and bound by our vision for a brighter future. This year, we’re thrilled to unveil Synergy, our 2025 education catalog packed with cutting-edge classes, hands-on workshops, and transformative events designed to elevate your skills and creativity. 

Let’s dive into the highlights! 

Hair Color Education 

Unlock the Power of Color with Neill Education! Synergy is your go-to resource for mastering the latest trends in hair color. Whether you’re a seasoned stylist, salon owner, or fresh out of school, we have classes tailored just for you. 

Classes to Look Out For: 

• Alchemy of Hair Color: Mastering Modern Blonde Discover techniques like lived-in blonding and dimensional color that redefine low-maintenance, natural looks. 
  Dates and Locations: 

• April 14th | San Antonio, TX | @babytay_hair 

• April 21st | Oklahoma City, OK | @colorgirlnyc 

• May 5th | Multiple locations including Hammond, LA (@shannon_gambinopro), Spanish Fort, AL (@daiglehair), and more. 

• Understanding Modern vs. Traditional Hair Color Services Tailored for salon owners, this class helps you meet client demands and grow your business. 
  Date and Location: April 28th | Virtual | @albertoswansoncolor 

• Dream in Color with Aveda’s NEW Full Spectrum Demi-Permanent Hair Color Dive into Aveda’s revolutionary vegan demi-permanent line in this immersive, hands-on class. 
  Dates and Locations: 

• February 17th | Chattanooga, TN | @stemolly 

• March 2nd | Memphis, TN | @styledbybre 

• Jump Start: Color 
  A two-day intensive for new or advancing colorists to master dimensional techniques. 
  Date and Location: March 23rd-24th | Austin, TX | @colormekourtni 

Which class are you most excited to attend? Drop a comment below, and we’ll send you a direct link to register! 

Haircutting Education 

Ready to Cut Above the Rest? Our haircutting classes are designed to help you elevate your craft and transform your technical skills. 

Classes to Look Out For: 

• A Cut Above the Rest: Core Cutting 1 
  Learn the six principles of haircutting—perspective, dimension, weight distribution, elevation, overdirection, and body position. 
  Date and Location: May 4th | Dallas, TX | @casspenahair 

• Men’s Barbering with Matt Fine 
  Master modern barbering techniques, from fades and tapers to texture-driven styles. 
  Date and Location: April 6th | Houston, TX | @mattfinehair 

• Convergent/Divergence in Hair Design with The Foundry Salon 
  Discover innovative layering techniques that unlock unlimited design possibilities. 
  Date and Location: June 1st | Dallas, TX | @craig.cobb.5492 

Which class will you take to transform your craft in 2025? Let us know in the comments! 

Makeup Education 

Unlock Stunning Eye Looks with Smashbox 

Explore the art of creating eye-catching makeup looks for every eye shape using high-performance Smashbox products. Perfect your techniques and learn new trends in this hands-on class. 

Dates and Locations: 

• March 31st | Birmingham, AL | @sashaahart 

• April 6th | Dallas, TX | @_meganmakeupartist 

• April 13th | Knoxville, TN | @erinhensleycolor 

Advanced Styling and Editorial Classes 

Styling Mastery with Allen Ruiz 

Dive into editorial styling and avant-garde techniques with Allen Ruiz. Build a storyboard and prepare for the Summer 2025 collection shoot. 

Dates and Locations: 

• March 2nd & 3rd | Dallas, TX | @allenruizstyle 

• Neill Collection Photoshoot 
  Be part of something iconic. Create and showcase your work in the Neill Collections Catalog featured across the Aveda network. Prerequisite: Editorial Styling Class with Allen Ruiz. 
  Date and Location: May 5th-9th | NYC, NY | @allenruizstyle 

Business and Leadership Education 

Transform Your Salon Business with Synergy! 

Elevate your salon’s success with classes designed to grow revenue, boost retention, and foster leadership. 

Classes to Look Out For: 

• Aveda Business College: Benchmarks + Retention 
  Grow guest loyalty and build a culture of satisfaction. 
  Date and Location: February 16th | Houston, TX | @wholetim 

• Fierce Conversations 
  Learn how to have impactful discussions that drive engagement and productivity. 
  Date and Location: March 9th-10th | New Orleans, LA | @lindsaytarpleystogner 

• Click+Clients: Social Media for Salons 
  Build a standout online presence with essential social media tools and tactics. 
  Dates and Locations: 

• February 9th | Dallas, TX 

• March 24th | San Antonio, TX 

Special Events 

Elevate Hair 

Celebrate artistry and innovation with Elevate Hair, where hairdressing is more than a skill—it’s a way of life. 

• Locals Night: Featuring Styles Seen at NYFW 
  Discover the secrets behind runway-worthy looks and connect with local stylists. 
  Date and Locations: February 26th | Birmingham, Houston, Nashville, and San Antonio 

• Aveda Congress 
  Push creative boundaries and celebrate artistry with this global event. 
  Date and Location: August 16th-19th | Minneapolis, MN 

Which event are you most excited about? Join us in making 2025 a year of creativity and growth! 

As we approach 2025, one event is on everyone’s radar: Serious Business. This highly anticipated event is where business strategy, personal development, and community converge to create a transformational experience. With an incredible lineup of speakers, including renowned entrepreneur and creative strategist Andy Alleman, this year’s conference promises to be unforgettable.

Why Serious Business Matters

Serious Business isn’t just another conference — it’s a chance to kick off the new year with fresh ideas, actionable insights, and connections that can change the trajectory of your business. From personal development workshops to advanced business strategies, the conference offers something for every attendee, whether you’re a stylist, salon owner, or creative entrepreneur.

Top Reasons to Attend:

· Inspiration & Innovation: Hear from industry leaders and visionaries on how to future-proof your business.

· Hands-On Learning: Gain practical tools and tactics you can immediately implement.

· Community Connection: Network with like-minded entrepreneurs, creatives, and industry experts.

· Exclusive Access: Be the first to learn about the latest trends, technologies, and strategies that will define 2025.

Spotlight on Andi Alleman: Keynote & Breakout Sessions

One of the most highly anticipated speakers of the event is Andi Alleman, a celebrated entrepreneur, author, and creative strategist. Known for her unique ability to simplify complex concepts, Andi’s sessions will focus on helping small businesses create “obsession-worthy” brands.

Key Topics Andi Will Cover:

· Building an Obsession-Worthy Brand: Discover how to stand out in a crowded market and capture lasting customer loyalty.

· AI & Social Media Integration: Learn how to leverage free tools and AI technology to streamline your business operations and increase brand visibility.

· Future-Proofing Your Business: Get strategies for creating efficiencies and staying ahead of industry trends.

One Key Takeaway: Andi emphasizes that you don’t need massive budgets to achieve visibility. By optimizing your use of social media and AI tools, you can achieve better results than traditional SEO-heavy approaches. For example, using strategic keywords on your Instagram page (like “blonde balayage New Orleans”) can outrank traditional SEO in Google search results — and it’s completely free!

What Makes Andi Different: Unlike many speakers who offer high-level theories, Andi’s approach is practical and action-oriented. Her sessions are known for being simple, clear, and impactful. Attendees walk away with specific, tangible actions they can implement right away.

Breakout Sessions You Can’t Miss

In addition to Andi’s keynote, she’ll also host an intimate breakout session where attendees can get hands-on support for their brand and marketing strategies. If you’ve ever felt overwhelmed by the idea of adopting new technology or social media strategies, this is the session for you. Attendees often line up early to secure a spot, so be sure to plan accordingly.

What You’ll Learn:

· How to break down intimidating tech concepts into manageable actions.

· How to use social media as a search engine to attract new clients.

· How to leverage AI to automate repetitive tasks and free up your time.

Pro Tip: If you’re serious about seeing Andi in action, plan to arrive early for her breakout session. The demand is high, and space fills quickly.

The Famous Elevate After-Party

After a full day of learning and inspiration, it’s time to let loose at the famous Elevate After-Party. This event is known for bringing together some of the most creative minds in the industry, and it’s often where the most memorable connections are made.

Why You Should Attend:

· Mingle with top entrepreneurs, speakers, and creatives.

· Enjoy music, dancing, and live hair demos from renowned stylists.

· Celebrate the start of a new year with your fellow attendees.

Still on the fence about attending? Here’s why you should commit today:

1. Return on Investment (ROI): The skills, strategies, and inspiration you’ll gain will more than pay for the price of admission. From actionable marketing tactics to innovative branding techniques, you’ll be equipped to make meaningful changes in your business.

2. Cut Through the Noise: Business can be overwhelming, especially when faced with endless new technologies. Serious Business will help you cut through the noise and focus on what’s truly impactful.

3. Invaluable Networking: Connect with a community of ambitious, forward-thinking entrepreneurs and leaders. The power of face-to-face conversations with like-minded professionals can’t be overstated.

4. Walk Away with Actionable Tools: Serious Business isn’t just theory. You’ll leave with specific, concrete tools you can implement the moment you’re back at work.

Serious Business 2025 is more than an event — it’s a movement. It’s a chance to level up, get inspired, and make connections that will impact your career for years to come.

Don’t wait — secure your spot at Serious Business 2025 now. We’ll see you in New Orleans for an unforgettable experience! Get your tickets here!

We’re beyond excited to introduce Neill Studio, our brand-new Instagram Live Broadcast Channel designed exclusively for salon owners and stylists in the Neill community! Whether you’re looking to grow your skills, elevate your salon’s presence, or simply connect with like-minded beauty pros, Neill Studio is your new go-to space for inspiration, education, and connection.

What You’ll Find in Neill Studio

Here’s what makes our channel a must-join for anyone in the beauty industry:

· Social Media Tips That Work

· Struggling with engagement or not sure what to post? We’ll share actionable strategies to level up your salon’s online presence.

· Real Connections

· Engage with a network of stylists and salon owners who understand your challenges, celebrate your wins, and share your passion for beauty.

· Exclusive Updates

· Stay in the loop with first-to-know announcements about events, education opportunities, and growth tools tailored for you.

· Interactive Content

· Tune in for live trend breakdowns, hands-on insights, and the opportunity to get your pressing questions answered by industry leaders.

Why Join Neill Studio?

Neill Studio is more than a broadcast channel—it’s a creative community. We’re here to support your journey, provide practical tools, and spark new ideas to help you and your business thrive. Whether it’s quick tips for creating stunning social media content or deep dives into the latest trends, Neill Studio is designed to help you succeed.

How to Join

Getting started is simple! Head over to @Neill on Instagram.

Click the link in our bio.

Tap Neill Studio and start exploring!

Let’s Connect, Grow, and Create Together

At Neill Studio, we believe that the best ideas come from collaboration and connection. We can’t wait to see you there—let’s make something amazing together.

Stay tuned, stay inspired, and see you in the studio!

Mocha Mousse is the highly anticipated Pantone Color of the Year for 2025—a warm, indulgent hue that exudes sophistication and versatility. This earthy, chocolate-inspired shade has captured the hearts of stylists, designers, and beauty enthusiasts worldwide. Here’s how you can embrace the Mocha Mousse trend using Aveda color to create rich, dimensional looks that are as stunning as they are wearable.

The Story Behind Mocha Mousse

Pantone’s selection process for the Color of the Year is rooted in extensive research and forecasting. For 2025, Mocha Mousse was chosen to reflect a growing desire for grounded, comforting tones that feel timeless yet modern. Inspired by natural elements like cocoa beans, espresso, and warm wood tones, this shade represents a harmonious balance between richness and subtlety. It’s versatile enough to pair with both bold and neutral palettes, making it a perfect fit for hair color.

Achieving Mocha Mousse with Aveda Color

Aveda’s customizable, naturally derived color system is the perfect tool to bring Mocha Mousse to life. With its wide range of tones and pure pigments, you can achieve a look that’s perfectly tailored to each client’s needs. Here’s how you can incorporate Mocha Mousse into your color creations:

· Rich All-Over Color: For a bold and luxurious look, use Aveda’s Full Spectrum Permanent Vegan Treatment Hair Color to create a full-head Mocha Mousse shade. This works beautifully on all hair types, adding depth and shine.

· Dimensional Highlights: Add dimension with subtle highlights or lowlights in complementary shades like warm caramel or

deep espresso. This technique enhances texture and creates movement in the hair.

· Soft Balayage: Blend Mocha Mousse with lighter tones for a soft, gradient effect. Aveda’s demi-permanent color is ideal for creating this natural, lived-in look.

· Pairing with VoMor Extensions: Need instant volume and length? Use VoMor extensions in complementary tones to enhance your Mocha Mousse look. The seamless blend makes it easy to achieve a polished finish.

Get Inspired by Mocha Mousse

We’ve curated a collection of photos showcasing Mocha Mousse-inspired looks, blending Aveda’s signature color expertise with the creativity of our Neill Artists. From dimensional brunettes to statement balayage, these images highlight the beauty and versatility of this trend-setting shade.

Make Mocha Mousse Yours

Ready to bring this trend to life? Whether you’re drawn to subtle highlights or a bold transformation, Aveda color and VoMor extensions make it easy to achieve the look of your dreams.

Celebrate the beauty of the 2025 Pantone Color of the Year with Aveda’s innovative color solutions.

The holiday season is the perfect opportunity for salons to boost sales and delight guests with thoughtful, ready-to-go gifts. With a few strategic touches, you can create an inviting, easy-to-shop display that turns your salon into a holiday destination for your guests. Here’s how to make it happen:

1. Set Up a Gifting Table

Start by dedicating a small area in your salon to showcase holiday-sized products. From travel-sized shampoos to mini hand creams, creating a space where clients can easily browse gift-ready products makes it effortless for them to pick up something special on the way out. A well-organized display attracts attention and encourages clients to grab a last-minute gift without any extra hassle.

2. Show Gifts “In Action”

Visual inspiration can make all the difference. Instead of simply displaying products, try arranging items as they’d be used in real life. For example, place the Aveda trinket tray with rings or hair pins to show how it could fit into someone’s daily routine. When clients see products in action, it helps them visualize how those items could fit seamlessly into their own lives or make the perfect gift for someone else.

3. Bundle Products for a Ready-to-Go Gift

Gift bundles are a great way to increase sales and provide added value. Combine complementary products like shampoo and conditioner or a hand cream and lip balm, wrapping them with a holiday touch. A festive ribbon or a small gift tag can make a big impact. Bundled sets not only simplify gift shopping for clients but also encourage them to buy multiple products, increasing the overall sale.

4. Add Festive Decor

Incorporate a bit of holiday cheer into your display. Adding simple seasonal decor, such as fairy lights, pinecones, or a touch of greenery, can make the gifting table more inviting. The warmth and charm of a festive setup create a shopping experience that draws clients in and invites them to explore the holiday offerings.

5. Make it Personal

Encourage your staff to share their favorite picks from the gifting table or demo products in action. Adding a personal touch and highlighting team favorites helps clients connect more deeply with the products and feel like they’re getting a personal recommendation.

6. Engage Clients Early

Starting your holiday displays early not only puts your salon top of mind for clients’ gift shopping but also gives you time to inspire them to shop thoughtfully. Early reminders and eye-catching displays make it more likely that clients will pick up gifts from your salon throughout the season.

Holiday gifting displays don’t have to be complex to make a big impact. With a few thoughtful touches, you can create an easy and engaging shopping experience that turns browsers into buyers. Start setting up your gifting station today and make your salon a go-to for holiday shopping!

Make sure you’re well-prepared for holiday demand by reaching out to your SDP or our Customer Care team. Stock up on popular items to keep your gifting table full and enticing all season long!

Welcome to Cala Salon! In the latest episode of Salon Cribs, we take you on an exclusive tour of this charming Aveda salon located in Nolensville, Tennessee. Owners Amy, Lisa, and CG warmly welcome us into their salon, where their passion for exceptional client experiences shines through in every detail.

Step Inside Cala Salon

From the moment you walk in, you’re greeted by a welcoming front desk where clients check in and check out, setting the tone for a relaxing visit. Cala Salon’s beverage station offers guests their choice of hot tea, coffee, water, or even wine while they wait—a touch of comfort that elevates the salon experience.

Relaxation at Its Finest

Cala Salon is designed with not one but two processing areas. The first allows clients to continue working during their appointments, while the second provides a quiet, relaxing space to unwind with a magazine. These thoughtful touches ensure that every guest can enjoy their salon time in a way that suits them best.

The relaxation continues in the shampoo area, where clients can indulge in scalp massages and rest on neck pillows while Aveda’s high-quality products work their magic. With nine stations offering ample space for stylists and clients, Cala Salon balances comfort with professionalism, ensuring that every service feels personal and luxurious.

A Full-Service Aveda Experience

As an Aveda-exclusive salon, Cala embodies the brand’s holistic approach to beauty. They also offer full Aveda facials in their dedicated aesthetics room, providing clients with the ultimate relaxation and skincare.

Cala Salon’s retail area allows clients to explore a wide range of Aveda products while they process or after their appointment. From hair care to skincare, every product available continues the Aveda commitment to natural, high-quality beauty.

Come Visit Cala Salon

Whether you’re stopping in for a quick extension install or treating yourself to a full Aveda facial, Cala Salon is ready to make you feel at home while delivering professional, luxurious services. Their dedication to creating a comfortable and relaxing environment is evident in every salon detail, from the warm hospitality to the soothing services.

https://www.instagram.com/reel/DA_j34ixxKp/?igsh=MXY2c2U1a3IydGhx

Follow Cala Salon on Instagram @CalaAvedaSalon for more behind-the-scenes looks, and visit them online at calasalon.com to book your next appointment!

Our hearts go out to the many salon and spa professionals recently impacted by Hurricane Helene and Hurricane Milton. The devastation caused by these hurricanes has left many businesses struggling to rebuild. In times like these, the beauty industry comes together to offer support—and one of the most powerful ways to help is through the Salon & Spa Relief Fund.

Established in 2005, the Salon & Spa Relief Fund provides financial aid to salon and spa owners, employees, and beauty professionals in the aftermath of natural disasters. From hurricanes to floods, the fund helps our community recover, offering immediate relief to those who need it most. This support is critical, especially for small businesses that are the heart and soul of their communities. Over the years, the Salon & Spa Relief Fund has distributed more than $2.5 million in aid, allowing beauty professionals to begin rebuilding.

In light of the recent hurricanes, we encourage everyone to contribute to the Salon & Spa Relief Fund to assist those affected by Hurricane Helene and Hurricane Milton. Whether it’s a small donation or spreading the word, every effort helps restore businesses and livelihoods in the wake of disaster.

For more information or to donate, visit the Salon & Spa Relief Fund.

Now, more than ever, our community needs us. Let’s show our support for our fellow beauty professionals and help them get back on their feet. If you or someone you know has been affected, please reach out to the fund for assistance.

Clients walk through our doors with a wealth of knowledge about the latest hair trends, but what about hair health? Excessive styling, color treatments, and environmental factors can leave hair dry, brittle, and dull.

Enter Aveda Pro-Treatments – your secret weapon for boosting guest satisfaction and salon revenue.

Revitalize Hair and Boost Revenue

These luxurious 15-minute treatments address specific hair concerns, offering a quick way to restore and revitalize hair at every visit. Guests leave feeling confident with healthy, shiny, beautiful hair – and stylists benefit from increased service sales.

Aveda Pro-Treatments are not just a feel-good add-on but a proven revenue driver. Salons have seen add-on treatments become a significant revenue stream, making up a whopping 28% of their hair service sales.

Here’s how they did it:

• Regular Promotions: Promoting treatments through contests and campaigns, generating excitement and driving sales.
• Targeted Upselling: Stylists focus treatments on specific client needs, ensuring maximum benefit.
• Team Incentives: Engaging contests with prizes incentivize stylists to promote treatments.

Benefits of All-Inclusive Pricing:

• Increased Consistency: Every guest receives healthy hair care alongside their desired style.
• Reduced Sticker Shock: The upfront price eliminates the need for add-on negotiations.
• Guest Confidence: Clients know what they’re paying for and receive comprehensive hair care.

Consultation is Key

A key element to successful treatment sales is a thorough consultation. Understanding client concerns allows you to recommend the perfect treatment, building trust and demonstrating a commitment to their hair health.

Aveda Pro-Treatment Menu:

• Botanical Repair Bond-Building and Strengthening Refresh Treatment/Color Treatment: This treatment repairs damaged hair, strengthens bonds, and provides five times stronger hair after one service.
• Nutriplenish Intensive Hydrating Refresh Treatment: This treatment deeply hydrates and revives dry hair, offering five times more hydration and two times more shine after one service.
• Intensive Thickening Restorative Treatment: Stimulates scalp circulation, boosts volume, and reduces hair loss by 77%.
• Scalp Renewal Refresh Treatment: Addresses scalp concerns, defends against premature aging and promotes shinier hair.
• Shine Refresh Treatment: Adds lasting shine for up to 20 washes.

Unlock Your Salon’s Potential

Aveda Pro-Treatments are a win-win for both guests and salons. With comprehensive education and support from Neill, you can equip your stylists to offer these treatments confidently, boosting revenue and creating a loyal clientele with healthy, beautiful hair.

Ready to unlock the power of Aveda Pro-Treatments?