Every few years, the beauty industry converges for an event that transcends the ordinary—a gathering that not only showcases artistry but also ignites transformation. Aveda Congress 2025, happening August 16–19 at the Minneapolis Convention Center, is that event. It’s more than a conference; it’s a celebration of creativity, community, and the future of beauty.

The Global Stage: Where Innovation Meets Inspiration

At the heart of Congress lies the Global Stage—a platform where the world’s top stylists unveil groundbreaking techniques and visionary artistry. This year’s lineup includes:

• Antoinette Beenders: Aveda’s Global Creative Director, known for her visionary artistry that seamlessly blends innovation with sustainability.
• Jawara: An editorial hairstylist whose work graces the pages of top fashion magazines, bringing avant-garde concepts to life.
• Charlie Le Mindu: Renowned for his boundary-pushing designs that challenge conventional beauty norms.
• Sylvestre Finold: A master of intricate styling, known for his sculptural hair creations that are nothing short of art.
• Allen Ruiz: Aveda’s Global Artistic Director for Hair Styling, celebrated for his dynamic stage presence and innovative techniques.
• Luis Gonzalez: A color expert whose vibrant palettes and techniques set new standards in hair coloring.

These artists will grace the Global Stage, showcasing groundbreaking techniques and artistry that inspire transformation and ignite a revolution in beauty.

Immersive Experiences Beyond the Stage

Aveda Congress offers more than just performances; it’s an immersive journey:

• The Welcome Jam: Kick off Congress with a high-energy celebration blending artistry, music, and inspiration.
• The Experience Area: Dive into Aveda’s innovation with hands-on product demos, sustainability highlights, and new launches. Aveda Congress
• The Evening Performance: Witness a captivating evening of beauty, fashion, and artistry, directed by Antoinette Beenders, that redefines what’s possible.
• The After Party: Celebrate the creativity, passion, and community of Aveda Congress with an unforgettable evening of connection and camaraderie.
• Aveda Business College Owner Forum: Learn actionable strategies for sustainable growth through care for yourself, your team, your guests, and the world.
• Aveda Corporate Headquarters Tour: Discover where creativity, sustainability, and innovation converge to shape the future of beauty.

Schedule of Immersive Experiences

To enhance your experience at Aveda Congress 2025 and seamlessly track all immersive events, we recommend downloading the official Aveda Congress mobile app. This app allows you to access your ticket, view personalized schedules, receive real-time updates, and participate in interactive features like live polls and surveys. It’s designed to keep you informed and engaged throughout the event

You can download the Aveda Congress app for free from the App Store. Please note that information about an Android version is not available at this time.

For more details on the event schedule and to register for specific experiences, visit the official Aveda Congress 2025 website: avedacongress.com.

Here’s when you can participate in these transformative experiences:

• Saturday, August 16:
  • 1:00 p.m.–5:00 p.m.: Aveda Business College Owner Forum
  • 8:00 p.m.–10:00 p.m.: The Welcome Jam
• Sunday, August 17:
  • 8:00 a.m.–6:00 p.m.: The Experience Area
  • 9:00 a.m.–12:00 p.m. and 2:00 p.m.–5:00 p.m.: The Global Stage
  • 8:00 p.m.–9:30 p.m.: The Evening Performance
  • 9:30 p.m.–12:00 a.m.: The Elevate After Party
• Monday, August 18:
  • 9:00 a.m.–5:00 p.m.: The Experience Area
  • 10:00 a.m.–12:00 p.m. and 2:00 p.m.–4:00 p.m.: The Global Stage
• Tuesday, August 19:
  • 9:00 a.m.–3:30 p.m.: Aveda Corporate Headquarters Tours (six sessions available)

Please note that some experiences, like the Aveda Business College Owner Forum, require separate registration and may have additional costs. Aveda Congress

How to Get Involved

To participate in these immersive experiences, you’ll need to register for Aveda Congress 2025 and select the specific sessions or activities you’re interested in. Registration details, including session selection and any additional requirements or costs, can be found on the official Aveda Congress 2025 website.

Register Now

Something Big is Brewing…

Elevate—Aveda’s edgy, artist-powered platform—is bringing the energy to Congress weekend with an exclusive after party you won’t want to miss. Known for pushing boundaries and celebrating the next wave of talent, Elevate events are where creativity and community collide.

The catch? The location is top secret—for now. 👀

Keep your eyes on @elevatehair to be the first to know when (and where) it drops.

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Join the Movement

Aveda Congress 2025 is more than an event; it’s a movement. It’s where the beauty industry comes together to inspire, innovate, and ignite change. Don’t miss your chance to be part of this transformative experience.

Register Now

What does it really take to run a successful, future-ready salon today? At Neill® Quality College (NQC), we brought together some of the most respected voices in beauty and business inside of Neill & beyond. From financial systems to leadership development, this event was built to equip salon owners with the tools, data, and mindset needed to grow — sustainably and intentionally.

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What Is Neill Quality College?

Neill® Quality College (NQC) is an annual event hosted by Neill® that brings together salon owners, managers, and industry leaders for three days of focused learning, growth, and inspiration. It’s designed to help salon professionals work on their business, not just in it.

Through keynote talks, hands-on workshops, and peer-to-peer collaboration, attendees leave with practical tools and strategies to lead high-performing teams, manage finances more effectively, and build a thriving salon culture.

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Culture That Performs: Leading Functional Teams

We dig deep into how culture drives performance.

Using Patrick Lencioni’s framework, speakers like Kevin Perryman and Garrison Neill explored:

• How trust, vulnerability, and accountability shape your team’s ability to perform
• The cost of artificial harmony and fear of conflict
• Creating alignment between team goals and salon mission

If you’re ready to build a team that actually works together, this is the mindset shift to start with.

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Benchmarks That Move the Needle

This wasn’t just about inspiration. It was about metrics that matter:

• 75%+ productivity
• $22 RPCT (Retail Per Client Ticket)
• 85% client retention
• 65% pre-book rate

These numbers are more than KPIs — they’re indicators of culture, experience, and leadership. Melody Van Drunen’s session broke down the essentials of understanding your Profit & Loss (P&L) statement and how to make numbers work for your salon. She emphasized that knowing your numbers isn’t just about math—it’s about creating sustainability, freedom, and future growth.

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Legacy Thinking: Create Your Salon’s Future

In Andi Eaton Alleman’s session, we turned inward: What do you want to be known for? What will your salon leave behind?

She challenged attendees to define their salon essence and write a personal legacy statement.

“Confidence is a byproduct of living in alignment with your values.”

From that energy, we created vision boards, defined success on our own terms, and built a map for the year ahead.

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Ready to Change How You Manage Your Salon?

Neill® Quality College is more than an event. It’s a roadmap for long-term growth.

If you’re ready to lead with clarity, confidence, and community, make plans to attend NQC next year.

→ Learn more and get notified when 2026 tickets go on sale by signing up for our newsletter

→ Or join our Instagram broadcast channel “Neill Studio” to stay in the loop.

Let’s build better salons, together.

Can’t wait until next Summer? Keep Growing at Serious Business®

If you’re ready to take the momentum from NQC even further, join us at Serious Business® — the annual conference designed to challenge, inspire, and recharge salon leaders.

Held every January in New Orleans, this event brings together the brightest minds in beauty, business, and leadership for two days of powerful keynotes, actionable breakouts, and real connections.

Whether you’re focused on growing your brand, leading your team, or deepening your purpose, Serious Business is where personal and professional development meet.

→ Explore the experience and get your tickets

Looking to keep the momentum going before the next big event?

Our Fall Education Catalog features a series of Business Classes designed to help you dive deeper into the topics explored at NQC — from financial benchmarks to team leadership and retail strategy. These classes offer ongoing support for salon owners and managers who are ready to grow with clarity and confidence.

If you’re in the Rice Village area of Houston, you’ve probably passed by Josephine’s Salon – a gem that stands out in both style and service. Owned by the incredible Vivian Yay, Josephine’s isn’t just a salon; it’s an experience. From its welcoming atmosphere to its thoughtful design, everything about this place says “luxury, community, and creativity.”

A Space Designed with Purpose

Walking into Josephine’s, the first thing you’ll notice is the space’s openness, warmth, and natural light. The energy of the room, a key component of the Feng Shui principle, is immediately felt. Vivian designed the layout with the goal of creating a relaxing, light-filled environment that not only inspires stylists but also brings positive vibes to the entire space.

“Everything from the station placement to the lighting is intentional,” Vivian explains. “We want our guests and stylists to feel energized and relaxed all at once.”

The space is packed with bold personality, evident in the signature Instagram-worthy wall. Perfect for before-and-after photos, this space is where clients can show off their fresh looks. It’s no wonder that customers love snapping selfies here. It’s more than just a salon; it’s a place that reflects the vibrant energy of the people who work and visit it.

Four-Legged Friends Welcome Too!

One thing that really sets Josephine’s apart is its community spirit, and we’re not just talking about the human community. Vivian has thoughtfully created a special VIP snack and hydration station for the neighborhood’s furry friends. That’s right – this salon goes beyond hair and beauty to offer treats for four-legged guests.

“We see so many people walking their dogs around here, so we thought, why not create a spot for them to stay hydrated and happy while their owners enjoy a salon day?” Vivian adds. It’s just one of the many thoughtful touches that make Josephine’s feel like home.

Efficiency Meets Comfort

Josephine’s is also designed to be incredibly efficient without sacrificing comfort. The salon has a dedicated color processing area, a clever feature that allows stylists to maximize their time. With clients often double-booked, the color bar is a genius addition that ensures the team can mix colors and get them to clients without wasting any time. The result? A smooth, uninterrupted flow of service that doesn’t compromise on quality.

This innovation is all about optimizing the client experience while minimizing waste. And it’s clear that it’s working, as Josephine’s team uses this area to craft custom looks tailored to each client’s needs.

A Relaxing Shampoo Experience

No salon experience is complete without a little relaxation, and Josephine’s has mastered this with its cozy, spa-like shampoo area. Though the salon doesn’t offer full spa services, this space feels like a luxurious escape. Clients often find themselves falling asleep in the comfy shampoo bowls, a testament to the soothing environment that’s been created.

Awards and Accolades

The salon’s dedication to excellence doesn’t stop at service. As you walk through, you’ll notice a “Wall of Fame” celebrating their awards and achievements. With a few accolades already under their belt, Vivian is confident that even more are on the way. And with the salon’s rising success, it’s clear they’re well on their way.

Why Josephine’s Is More Than Just a Salon

Josephine’s is more than a space for haircuts and color—it’s a community. It’s a place where creativity, efficiency, and hospitality come together to offer a one-of-a-kind experience. Whether you’re there for a quick trim, a bold new color, or a relaxing shampoo, you’ll leave feeling refreshed, recharged, and ready to take on the world.

With two locations in Houston, TX, Josephine’s continues to be a must-visit destination for anyone seeking the perfect blend of style, comfort, and community.

Want to check it out for yourself? Visit Josephine’s website and book your appointment today. You won’t be disappointed!

For over 75 years, Neill Corporation has been at the forefront of the beauty industry, empowering stylists, salon owners, and future beauty professionals across the United States. Whether you’re a seasoned stylist looking for advanced education, a student ready to launch your beauty career, or a salon owner searching for high-quality products and tools, Neill has everything you need to elevate your craft and grow your business.

Here’s a breakdown of everything Neill offers to help you succeed:

Aveda Arts & Sciences Institutes: Shaping the Next Generation

Neill proudly owns and operates Aveda Arts & Sciences Institutes, offering industry-leading programs in:

• Cosmetology
• Esthiology (Skincare)
• Massage Therapy

With locations across the US, these institutes prepare students with hands-on training, cutting-edge techniques, and the signature Aveda approach to beauty and wellness. Graduates leave career-ready, equipped with both technical skills and a deep understanding of sustainability and holistic beauty.

Thinking about starting your beauty journey? Explore Aveda Arts & Sciences Institutes.

Aveda Product Distribution: Supporting Salons Across the South

Neill is the exclusive distributor of Aveda products in the southern region of the United States. From botanical-based hair care to skincare and styling essentials, Neill connects salons with Aveda’s iconic, eco-friendly product line that clients love and trust.

Stock your salon with Aveda favorites. Learn more about partnering with Neill.

VoMor Hair Extensions: Length, Volume, Confidence

Exclusive to Aveda salons, VoMor Hair Extensions offer stylists the opportunity to transform their clients’ hair in under 30 minutes. Designed for easy application and seamless blending, VoMor extensions are available only through Aveda-partnered salons, ensuring quality and client satisfaction.

Thinking about adding extensions to your services? Discover VoMor Hair Extensions.

Elevate Hair: Tools & Inspiration for Stylists

Founded by industry leader Tatum Neill, Elevate Hair is more than just a retail platform—it’s a hub for stylists looking for high-quality tools, education, and creative inspiration.

Shop stylist-approved tools like:

• Elevate Gold Clips
• Everyday Shears
• YS Park Combs

Plus, Elevate Hair hosts live shows and education-driven content, connecting stylists across the country with cutting-edge techniques and inspiration.

Ready to upgrade your toolkit? Shop Elevate Hair.

Advanced Education: Unlocking Your Full Potential

Neill offers ongoing advanced education opportunities for stylists, salon owners, and beauty professionals looking to stay ahead in the industry. From business development to technical mastery, Neill’s education catalog includes workshops, certifications, and exclusive classes tailored to your career growth.

Explore our latest offerings and take your skills to the next level. View the Education Catalog.

Serious Business Conference: Where Beauty Meets Leadership

Neill is the host of the annual Serious Business Conference, one of the most impactful events in the beauty industry. Designed to inspire, motivate, and educate beauty professionals, this event brings together industry leaders, innovators, and salon owners for two days of insightful talks, business strategies, and personal growth.

Want to be part of the movement? Learn more about Serious Business.

Why Choose Neill?

• Comprehensive Support: From beauty school to salon ownership, Neill is with you every step of the way.
• Trusted Partner: Over 75 years of experience helping stylists grow their careers and businesses.
• Exclusive Access: From Aveda products to VoMor extensions and Elevate Hair tools, Neill gives you exclusive industry-leading resources.

Ready to Elevate Your Career? Explore everything Neill has to offer and unlock new possibilities for your career and salon.

Visit neill.com to get started.

Big news in the beauty world—Aveda has just dropped a major innovation that’s set to change the way we color hair. If you missed our latest Breakroom Conversation Instagram Live, we’ve got you covered. We sat down with two of the minds behind the new Full Spectrum Demi-Permanent™ Vegan Treatment Hair Color to unpack what makes it so unique and why stylists everywhere are raving about it.

Meet the Experts Behind the Magic

Christine Hall

Vice President of Research & Development for Aveda

With over two decades of experience in formulation science, Christine Hall leads innovation at Aveda, blending high-performance technology with a deep respect for sustainability and wellness. Her leadership in R&D has guided the creation of some of Aveda’s most iconic product launches, and her most recent work with the new demi-permanent line is a true game-changer.

Alberto Swanson

Executive Director of Education and Hair Color Sales at Neill

Aveda North America Artistic Team Member for Color

Alberto brings over 20 years of experience with Aveda, from starting in Experience Centers to working with luxury fashion houses like Gucci® and Escada®. As a former Senior Colorist at Van Michael Miami and now a key force behind Aveda’s education and hair color strategy, Alberto has trained thousands of stylists while developing global curriculums like Beyond Balayage and Full Spectrum Deep™ Systems + Fusion. His artistry and practical knowledge make him a go-to source for color inspiration.

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💡 Why It Was Time for a Change

Christine kicked off the conversation with a bold question: “Why now?”

“We knew what stylists wanted—and the innovation team had already been working with new technology. It all came together at the perfect moment.”

The standout advancement? A brand-new alkalizer called TRIS, borrowed from the skincare world. Unlike traditional ingredients like MEA (monoethanolamine), which can be harsher on the hair, TRIS is gentler while still delivering intense, vibrant results.

“TRIS interacts with the color molecules without damaging the hair’s structure,” Christine explained. “It lets us achieve bold reds, vibrant coppers, and stunning golds—without compromising the integrity of the hair.”

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What Makes It Different?

Let’s break it down:

• Brighter Color Payoff: Thanks to TRIS, expect richer tones and longer-lasting vibrancy.
• Less Damage: Unlike MEA, TRIS doesn’t rough up the cuticle, which means shinier, smoother hair.
• Grey Coverage: You’ll get soft, dimensional grey blending—not flat, opaque results.
• Shine & Smoothness: The new line delivers a noticeable boost in shine and manageability.

“This is like a glow-up for your client’s hair every time they sit in your chair,” Alberto added.

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No Guesswork—Just Great Results

One of the best parts? No complicated changes to your process.

“This is pick-and-play color,” Alberto said. “Formulate the way you always have—it just looks and performs better.”

They also reminded stylists not to mix the old Demi line with the new, since they use different alkalizers and won’t deliver consistent results.

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What Stylists Are Saying

Early users are already loving the results—and the simplicity.

“The launch has been so streamlined,” said Alberto. “Everyone’s just picking up something better and loving it.”

Christine echoed that excitement:

“It’s a revolution in demi color. We finally have the vibrancy, the longevity, and the health all in one formula.”

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What’s Available Now?

From color pre-packs to virtual trainings, there are tons of resources to support your success:

• In-person and online Dream in Color classes
• Access to color experts like Alberto and Christine
• Support tools like foils, clips, and prepacks via Neill Fulfillment
• Forums, educator insights, and PurePro trainings

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Want to Learn More?

Stay tuned for upcoming education opportunities and follow along as this launch continues to make waves. And if you haven’t tried it yet—what are you waiting for?

The new Full Spectrum Demi-Permanent™ Hair Color is here to transform your color services—one vibrant, healthy strand at a time.

Revolutionizing the Extension Game with VoMor Tape Row

In the ever-evolving world of hairstyling, technology continues to push the boundaries of what’s possible. One such innovation is VoMor’s new Tape Row Extensions, which were recently unveiled in an exclusive Instagram Live session with Jason Snyder. This groundbreaking new product promises to save time for stylists while increasing profits, all without compromising on the quality of the final result. Whether you’re a seasoned stylist or just starting out, this new technology could drastically change the way you approach hair extensions.

If you missed the live session, don’t worry! Here’s a breakdown of what went down, why Tape Row Extensions are making waves in the beauty industry, and how they can help you deliver flawless, long-lasting extensions in record time.

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Long Application Times and Limited Options for Stylists

Traditional hair extension methods, particularly hand-tied wefts, have long been a staple in the industry. While these extensions offer beautiful, seamless results, they come with a significant drawback: time. Applying hand-tied wefts often takes upwards of 45 minutes to an hour per row, and the process requires specialized skills such as sewing with a needle and thread—something not every stylist is comfortable with.

For many stylists, the time investment required for traditional hair extensions simply isn’t feasible in the fast-paced salon environment. Clients are becoming more time-conscious, and stylists are under increasing pressure to offer services that deliver quality results in less time.

That’s where VoMor’s Tape Row Extensions come in. With this new technology, stylists can achieve the same seamless, hand-tied look in a fraction of the time, making it an ideal option for salons looking to improve efficiency and increase profits.

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What Makes VoMor Tape Row Extensions So Revolutionary

During the Instagram Live session, Jason Snyder took us through the features and benefits of the new Tape Row Extensions, and it’s clear that this product is a game-changer. Here are the key takeaways from the discussion:

• Speed and Efficiency: One of the biggest advantages of the Tape Row Extensions is how quickly they can be applied. Traditional hand-tied rows can take up to an hour to install per row, but with the Tape Row technology, stylists can complete the process in just 8-9 minutes per row. This means more clients in a day and faster turnaround times.
• No Sewing Required: While hand-tied wefts require the artist to sew hair into the client’s natural strands, the Tape Row method uses invisible tape technology, eliminating the need for needles or thread. For many stylists, this is a huge relief as not every stylist is a seamstress, and mastering the hand-tied method can be a barrier to offering extensions.
• Same Beautiful Results in Less Time: Despite the reduced application time, the results are no less stunning. Stylists can achieve the same density and seamless finish that clients love with hand-tied wefts, but with a much quicker and easier application process.
• Perfect for All Hair Types: Tape Row Extensions are versatile and can be customized for different hair lengths and thicknesses. Stylists can cut the wefts to fit the client’s head perfectly, offering a level of flexibility not often found with traditional wefts.
• Better for Clients with Finer Hair: The Tape Row method also provides a safer option for clients with finer or thinning hair. Unlike hand-tied applications, which require pulling hair out of its natural fall, the Tape Row allows the natural hair to remain in its natural position, making it more comfortable and safer for those with less dense hair.

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How VoMor is Supporting Stylists and Clients

VoMor’s commitment to innovation doesn’t stop at just releasing a new product. The brand is dedicated to ensuring that stylists have the resources and support they need to implement these cutting-edge technologies seamlessly.

• Training and Education: VoMor offers easy-to-access educational content, including video tutorials, that show stylists how to quickly incorporate Tape Row Extensions into their services. For stylists who are already familiar with traditional tape-in methods, it’s a simple process to add this new technology to their toolbelt.
• In-Salon Education: VoMor will also be providing in-person demonstrations and education at salons, ensuring that stylists have the opportunity to learn how to apply the new product with hands-on experience. These sessions will be available in salons across the network, making it easier for stylists to get started with Tape Row Extensions.
• Customer Support: The brand prides itself on offering robust customer support for stylists. Whether you need help placing an order or have questions about the application process, VoMor’s team is always ready to help ensure that the transition to this new product is smooth.

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What’s Next

VoMor’s Tape Row Extensions are set to revolutionize the way stylists approach hair extensions. With time-saving technology, customizable applications, and the ability to serve a wider range of clients, these extensions are truly a game-changer.

Interested in incorporating Tape Row Extensions into your services? Check out the educational videos available on VoMor’s YouTube channel, or get in touch with their support team to learn more about how this technology can benefit your business. Comment “CLASS” below to get a link to the full training and start mastering this innovative new product today!

The future of extensions is here, and VoMor Tape Row technology is paving the way for stylists to work smarter, not harder.

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THE FUTURE OF BLONDE STARTS WITH THE RIGHT LIGHTENER

Modern blonding is more than just a color—it’s a craft. Whether you’re creating soft lived-in highlights or a bold platinum transformation, the lightener you choose is the foundation of your success. And with Aveda’s Enlightener and High Lift Lightener in your arsenal, it all comes down to how and when to use them.

This guide breaks down the difference between the two, shares techniques to maximize each, and helps you confidently decide which one to reach for behind the chair.

THE STYLIST’S DILEMMA: WHEN TO USE WHICH LIGHTENER?

Choosing between Enlightener and High Lift Lightener can be the difference between a seamless grow-out and a corrective service. Here’s what makes each option unique:

Enlightener: The Gentle Powerhouse

Best for:

• Levels 7 and lighter
• Gentle, controlled lift
• Warm, sun-kissed results
• Tipping out currently blonde ends
• Ideal for balayage and root smudging techniques

Enlightener gives you the flexibility to lift while preserving warmth and dimension. Its consistency makes it ideal for detailed foil work or hand-painted balayage.

High Lift Lightener: The Bold Brightener

Best for:

• Levels 6 and darker
• Color corrections
• High-impact transformations
• Open air painting
• Wet balayage

When you need powerful lift or you’re working with deeper natural levels, High Lift Lightener gives you the edge. It breaks through pigment efficiently while helping you avoid overprocessing with the right placement.

QUICK COMPARISON CHART

Feature	Enlightener	High Lift Lightener
Ideal for Levels	7 and lighter	6 and darker
Best Use	Subtle lifts, balayage, tipping out	Color corrections, high contrast
Lift Power	Gentle, controlled	Strong, intense
Placement	Foils, balayage, root work	Open air, back-to-back foils
Tone Results	Warmer, sun-kissed	Brighter, cooler
Technique Compatibility	Wet balayage, smudging	Wet balayage, open air

Pro Tips from the Modern Blonde Collection

“Traditional lightener is perfect for creating soft, seamless blends with more flexibility in placement—especially for balayage and root smudging,” says Alberto Swanson, Creative Director at Neill.

“When you need to break through dark levels or do corrective color work, High Lift is the go-to. It gives you the control and intensity you need to transform the canvas.”

For multidimensional looks like Madison’s, many stylists combine Enlightener and High Lift strategically: Enlightener for tipping out ends, High Lift for fine weave foils.

WHY IT MATTERS: LOW MAINTENANCE IS THE NEW LUXURY

Today’s guests crave color that fits their lifestyle. They want customization, dimension, and longevity—without constant maintenance. Choosing the right lightener helps you deliver that experience.

Modern Blonde isn’t one size fits all. It’s a tailored approach and the tools you use matter.

What’s Next: Join Us for Hands-On Modern Blonde Education

Ready to bring Modern Blonde techniques into your salon?

We’ve created exclusive hands-on classes for stylists and coaching opportunities for salon owners—all designed to help you:

• Master-dimensional blonding techniques
• Confidently choose the right lightener and toner
• Drive revenue through modern color services

Want to learn more or register your team? Visit neill.com/events for the full class calendar.

Elevate your blonding game. Modern Blonde is more than a look—it’s a movement.

When it comes to retail, some stylists just get it. They understand the art of recommendation, the science of product knowledge, and most importantly, the power of connection. Vanessa, a standout stylist from Josephine’s Day Spa and Salon, recently brought in a jaw-dropping $1,500 in Aveda retail sales in just one day. So how did she do it?

It wasn’t luck. It was intention, education, and a deep passion for helping her guests.

The Power of Presence

Vanessa believes the guest experience starts with you. From the moment a client sits in her chair, she shows up fully—presentable, professional, and passionate. She calls it “looking the part,” but it’s so much more than just a polished appearance. It’s about energy, mindset, and creating a vibe of confidence that immediately earns trust. “You’re the hair doctor,” she says. “And you’re here to write their prescription.”

Education is Everything

For Vanessa, education is the most powerful sales tool. Not just educating herself (though she does plenty of that), but also educating her guests. Every recommendation she makes is tailored to her client’s needs and grounded in deep product knowledge. It’s never about pushing a product—it’s about helping her clients feel more confident, empowered, and cared for.

She takes time to learn the ins and outs of each formula, what makes Aveda different, and how to speak about ingredients in a way that resonates with real people.

Learn It. Live It. Share It.

Vanessa’s approach to retail success boils down to this:

1. Present Yourself with Purpose
   • Look the part, show up with energy, and educate with love.
2. Connect Through Care
   • Share recommendations because you care, not because you’re “selling.”
3. Know Your Product Inside and Out
   • Understand the science, know the ingredients, and position Aveda as a solution.

Her numbers speak for themselves. But more than the sales, it’s the trust she builds with every guest that keeps them coming back.

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Ready to level up your retail game?

Join the A-List Program to access expert strategies, exclusive education, and the chance to win a trip to Aveda Congress. Whether you’re a new stylist or a seasoned pro, A-List gives you the tools to grow your business, elevate your client experience, and reach your goals—just like Vanessa.

Visit https://neill.com/a-list/ to sign up!

In an industry that’s constantly evolving, staying ahead isn’t just an option—it’s a necessity. Whether you’re a seasoned stylist, a salon owner, or a rising talent, continuous education is the key to mastering new techniques, boosting confidence, and keeping your clients coming back.

As the Neill Education Team puts it:

“Continuing education builds trust with your clients, builds confidence in yourself, and ultimately can excel your career if you really take the time to invest in it.”

At Neill, we are passionate about bringing high-quality education to stylists, salon owners, and beauty professionals who want to sharpen their skills, push creative boundaries, and future-proof their careers. With an exciting lineup of courses in blonding, cutting, editorial styling, business growth, and more, we’re here to help you evolve.

Why Education Matters More Than Ever

The beauty industry moves fast—new techniques, formulations, and trends emerge constantly. Imagine visiting a doctor who never pursued ongoing education or kept up with medical advancements. Would you trust them with your health? The same logic applies to beauty professionals. Clients seek stylists who stay current, understand modern techniques, and can deliver the most innovative and high-quality results.

That’s why Neill’s Synergy Education Catalog is packed with classes designed to help stylists at all levels refine their craft, explore new trends, and gain the business acumen needed to thrive.

“Things change daily in our industry. If we don’t keep up, we’re treading water, struggling to stay ahead. Education is what allows us to grow and evolve—so we don’t just ‘keep up,’ we lead.” – Stefanie Roldan

Upcoming Must-Attend Classes

Editorial Styling & Advanced Runway Techniques

The art of styling for photo shoots, editorial spreads, and runway shows requires a unique skill set beyond everyday salon work. Whether you’re looking to step into the world of high fashion styling or refine your editorial skills, our classes led by Allen Ruiz will teach you how to plan and execute a professional shoot from start to finish.

“We break down every step—storyboarding, budgeting, working with photographers, models, makeup artists, and stylists. Whether you’re creating a shoot for social media, a competition, or a brand campaign, this class gives you the tools to bring your creative vision to life.” – Allen Ruiz

This class is also an entry point to working with Neill’s Creative Team, where we hand-select talent from these courses to participate in major industry projects like our annual photo collections and creative collaborations.

Mastering Modern Blonding

Blonding services have changed dramatically. Clients now expect lived-in, dimensional results that are seamless, soft, and stunning. But achieving these high-end looks requires technical skill, proper pricing strategies, and product knowledge.

“Guest expectations in blonding have changed—clients want effortless, natural-looking dimension that actually requires serious skill. This class teaches you how to execute those requests efficiently, without the outdated ‘12-session blonde’ approach.” – Alberto Swanson

In this hands-on class, you’ll explore:

The three major blonding trends: Lived-in, High-Impact, and Transformative Blondes

How to evaluate client needs and recommend the best approach

Advanced toning and lightening techniques

Business strategies to price, book, and execute high-value blonding services

Bonus: We also offer a Salon Owner & Manager Call, where we break down the new business model for blonding services and discuss how to properly book, price, and manage these high-demand appointments.

Haircutting & Barbering Mastery

Precision cutting is a foundational skill that never goes out of style. Whether you’re a seasoned stylist or just beginning your cutting journey, Neill’s haircutting and barbering classes will equip you with the technical knowledge and hands-on training to take your skills to the next level.

Core Cutting: Learn the six principles of haircutting—perspective, dimension, weight distribution, elevation, overdirection, and body position—so you can create perfect shapes and tailored styles.

Layering & Advanced Haircutting: Dive into layering techniques that allow for unlimited styling possibilities, whether you’re crafting soft, wearable styles or bold, avant-garde looks.

Men’s Barbering with Matt Fine: Perfect the art of fades, tapers, and modern barbering techniques that keep clients coming back.

“Cutting is one of the most requested classes we offer. Mastering layering, shaping, and texturizing techniques gives stylists the confidence to deliver custom cuts that match any client’s aesthetic.”

Education Is More Than Technique—It’s Community

One of the biggest benefits of continued education is not just skill-building—it’s the community you become part of. Attending classes means surrounding yourself with like-minded, driven professionals who inspire, challenge, and support you.

“There’s a camaraderie that comes from working with other stylists in these classes. You push each other, collaborate, and build lifelong relationships. Education isn’t just about learning—it’s about connection.” – Allen Ruiz

At Neill, we’re more than educators—we’re mentors, collaborators, and supporters who want to see you thrive. Whether you’re looking to refine your skills, explore new career opportunities, or take your salon to the next level, there’s a class for you.

As Aveda steps into an exciting new chapter, the appointment of Shane Wolf as Global President marks a pivotal moment for the iconic brand. A seasoned professional with over 34 years in the beauty industry, Wolf is not only a visionary leader but also a licensed hairdresser—making him uniquely positioned to understand the needs of stylists, salon owners, and clients alike.

Recently, Wolf shared his thoughts on the future of Aveda and the salon industry, offering a blend of industry insight, personal passion, and strategic vision. Here are the key takeaways that every stylist and Aveda enthusiast should know:

A Hairdresser Leading the Way

Wolf’s journey began behind the chair. “I’ve been a hairdresser for more than 34 years. I’ve only ever worked in this industry, and I’ve never had the desire to work anywhere else,” he shared. His hands-on experience as a stylist, salon owner, and product developer gives him deep empathy for professionals in the beauty world.

Returning to Aveda is more than a career move—it’s a homecoming. “My heart has always been here in this network. This is the most amazing moment of my entire professional career,” Wolf said.

The Future of Salons: Embracing Change

Wolf highlighted six key consumer and industry trends that are shaping the future of salons and the professional beauty landscape:

Evolving Salon Business Models:

57% of U.S. hairdressers now work independently, but Wolf emphasized the enduring value of teamwork. “There’s nothing like having someone next to you when you have that ‘oh no’ moment at the shampoo bowl,” he said. Future models will need to balance independence with community.

Technology & AI Integration:

“No machine will ever replicate the human connection we create behind the chair,” Wolf reassured. Instead, technology should enhance the stylist experience, improving booking, color formulation, and salon operations.

Value vs. Price:

Consumer spending habits are shifting. “Services in beauty and wellness are growing faster than ever. Clients are willing to spend—but only if they perceive value,” Wolf explained. Exceptional experiences and personalization will set salons apart.

The Generation Gap:

As seasoned professionals retire, younger stylists are stepping into leadership earlier. “They’re doing it on their terms. It’s an exciting opportunity for us to support them with fresh services and ideas,” Wolf noted.

Eco-Consciousness:

Sustainability remains a core Aveda value. “Our guests are increasingly aware of environmental issues. Water scarcity and climate change are real, and we must lead the way as an industry,” Wolf emphasized.

The Wellness Revolution:

From light therapy to scalp treatments, clients are seeking holistic beauty experiences. “Every salon visit should offer not just a great result, but an experience that supports wellness,” Wolf said.

Aveda’s Legacy of Sustainability and Innovation

As the brand that pioneered environmentally responsible beauty, Aveda continues to set the standard. Wolf reminded the audience that Aveda’s commitment to the planet is stronger than ever:

• Post-consumer recycled packaging is just the beginning.
• Water conservation and ingredient sourcing transparency are top priorities.

Why This Matters to Stylists and Clients

For stylists, staying ahead means embracing these trends. Success will come to those who can:

• Combine technology with personal connection.
• Create elevated, wellness-focused client experiences.
• Prioritize sustainability in products and practices.

For clients, it means choosing salons aligned with these values. When you visit an Aveda salon, you’re investing in high-performance, plant-powered products and supporting a future-focused approach to beauty and the environment.

Looking Forward: Aveda’s Vision with Shane Wolf

Wolf closed his remarks with a message of unity and progress:

“We are at a pivotal moment in our industry. Those who can embrace evolution will thrive. This journey is one we are on together, and Aveda is here to support you every step of the way.”

Whether you’re a stylist or a client, Aveda’s future is bright, innovative, and rooted in purpose.

Stay connected. Stay inspired. Experience the Aveda difference.

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