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THE FUTURE OF BLONDE STARTS WITH THE RIGHT LIGHTENER Modern blonding is more than just a color—it’s a craft. Whether you’re creating soft lived-in highlights or a bold platinum transformation, the lightener you choose is the foundation of your success. And with Aveda’s Enlightener and High Lift Lightener in your arsenal, it all comes down […]

In January, salon owners, managers and stylists gathered in New Orleans for Neill’s 26th annual Serious Business conference—two days of inspiration, networking, and thought-provoking speakers and workshops.

Have you noticed customer service has become extinct in the post-Covid world? Are you so wrapped up in work that you’ve lost your sense of self? Do you have more textured-hair guests than ever—but don’t know how to service them?

In recent years, the conversation around textured hair has taken center stage in salons across the country, and Aveda North America Artistic Director for Texture, Naomi Dove has been a vital voice in driving the discussion.