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Have you noticed customer service has become extinct in the post-Covid world? Are you so wrapped up in work that you’ve lost your sense of self? Do you have more textured-hair guests than ever—but don’t know how to service them?

Ask a salon owner to name the most important aspect of their business and more often than not, you’ll hear “culture” in their answer. But push that same owner to elaborate and you may be met with crickets.