SXSW Preview: Diversity in Hair Education – Meet the Panelists

In the ever-evolving beauty industry, one thing is becoming increasingly clear: Diversity in hair education isn’t a trend—it’s a necessity. This message was at the heart of a recent Break Room Instagram Live conversation featuring industry leaders Kia, founder of Texture vs. Race and Color Culture, and Tatum Neill, Creative Director at Aveda Arts & Sciences. Their discussion offered insight into the upcoming South by Southwest (SXSW) panel and the backstory of the passionate panelists leading this important conversation.

How It Started: A Partnership Rooted in Purpose

Kia and Tatum’s professional relationship began in 2018 when they met at a beauty conference. Their shared passion for creating a more inclusive and educated beauty industry sparked a long-standing partnership. Since then, they’ve worked together to challenge industry norms and advocate for textured hair education in salons and cosmetology schools.

The Problem: Lack of Texture Education

One eye-opening reality discussed during the live was that most cosmetology curriculums across the U.S. exculded education aorund curly hair. Louisiana became the first state to require textured hair education as part of its licensing exam — a significant step forward, but a reminder of how much work still needs to be done.

Tatum shared his shock at how many stylists were unaware of this gap in education. “Roughly 60% of the population has textured hair, yet many stylists are ill-equipped to work with it. This knowledge gap not only limits stylists’ earning potential but also alienates clients seeking competent, inclusive hair care.”

Why Texture Education is Critical

1. The Business Case: Ignoring texture means turning away over half of the population. Stylists who are proficient in working with all hair types broaden their clientele and increase their revenue potential.

2. The Human Element: Beyond business, diversity enriches the salon environment. Clients deserve to feel welcome and confident that any stylist can care for their hair, regardless of its texture.

3. Raising Industry Standards: Kia compared stylists to artists—painters learn to work with all mediums; hairstylists should be trained to work with all hair types. Understanding the full spectrum of hair textures should be a standard, not a specialty.

South by Southwest: Taking the Conversation Further

Kia and Tatum will continue this conversation at SXSW in Austin, Texas as part of the Beauty Track Panel. Their goal? Bridge the gap between beauty, fashion, and culture. They aim to expand the beauty industry’s role in setting diversity standards that other industries can learn from. The panel will offer actionable insights for both stylists and salon owners looking to create more inclusive spaces.

What Can Stylists and Salons Do?

• Invest in Texture Education: Seek out classes and resources on working with all hair types.
• Create Inclusive Spaces: Ensure your salon culture and services reflect diversity.
• Get Comfortable Being Uncomfortable: Growth often requires stepping outside your comfort zone and learning new skills.

Upcoming Events to Watch

• SXSW Panel: March 8th 2024, Austin TX — Join the panelist as they dive deeper into diversity, education, and the future of beauty.
• Texture vs. Race Summit: May 4-6, 2024, Baltimore, MD — A three-day immersive event featuring live models, hands-on training, and education covering the full spectrum of hair textures.

The Future is Inclusive

The future of beauty is rooted in diversity and education. Stylists who embrace texture education not only expand their skillset but also help reshape the industry into a more inclusive, welcoming space for all.

Let’s move beyond the trend—and make diversity the standard.