Recap: “Get Curly With Me” Weekend Celebration 

This January, we kicked off 2025 in the best way possible—by celebrating the beauty, individuality, and power of curls, coils, and waves. From January 23rd to 25th, our “Get Curly With Me” weekend brought salon teams, stylists, and curl enthusiasts together for an unforgettable experience inspired by Aveda’s transformative new Be Curly Advanced line. 

Here’s a look back at all the highlights and magical moments: 

Celebrating Curls Like Never Before 

The weekend was a vibrant celebration of natural texture, featuring: 

Team Curls in Action 

Salon teams showed up in full force, rocking their best wavy, curly, and coily styles. The creativity and enthusiasm were unmatched as stylists embraced their own natural textures while showcasing the versatility of the Be Curly Advanced line. From loose waves to tight coils, we saw it all—and it was nothing short of inspiring. 

Salon Takeovers 

Salons across the Aveda network fully immersed themselves in the “Get Curly With Me” spirit, creating gorgeous, curl-focused displays. The Be Curly Advanced Green theme was brought to life with stunning decor, innovative setups, and product stations that encouraged guests to explore the line hands-on. From lush greenery to bold signage, the creativity on display was next-level. 

Aveda+ Rewards Double Points Week 

To sweeten the weekend, guests had the opportunity to earn double points on all Aveda+ Rewards purchases. This exclusive bonus made it the perfect time for clients to stock up on the new Be Curly Advanced products and elevate their curl care routine. 

Spotlight on Be Curly Advanced 

As Renee Gadar, Aveda’s Global Artistic Director for Texture, shared during the launch, the Be Curly Advanced line was years in the making and built to truly serve the curly-haired community. Guests and stylists alike had the chance to: 

• Learn about the innovative evolution of the Be Curly Advanced line—crafted specifically for curls, coils, and waves from the ground up. 

• Experiment with the new products, including the shampoo, co-wash, conditioner, mask, primer, cream, and gel. 

• Experience firsthand how these products enhance definition, nurture curls, and deliver long-lasting results. 

Many salons created live demos or mini workshops to teach clients how to use the products for the best results at home—from defining waves to nourishing tighter curls. 

A Weekend Full of Connection and Creativity 

One of the most rewarding parts of the event was seeing the creativity, connection, and passion shared across the Aveda community. From the photos of stunning salon displays to the selfies shared by clients flaunting their natural curls, the weekend was filled with energy and positivity. 

Social Media Highlights 

Using #GetCurlyWithMe, curl enthusiasts took to Instagram to share their looks, favorite moments, and creative setups. Some standout moments included: 

• Salon Decor Highlights: Gorgeous displays featuring Be Curly Advanced Litres surrounded by plants, mirrors, and signature green accents. 

• Curls in Action: Stylists showing off incredible before-and-after transformations using the new line. 

• Guest Selfies: Clients sharing their curly hair journeys, inspired by the advanced care and definition delivered by Be Curly Advanced. 

Thank You for Making It Magical 

We couldn’t have done this without our amazing community. From the talented stylists and salon teams who brought their creativity to life, to the curl enthusiasts who joined us in embracing natural beauty, you made this weekend truly special. The energy and excitement were palpable, and we’re so grateful to everyone who participated.