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Boost Revenue and Enhance Guest Satisfaction with Aveda Pro-Treatments

By Taylor Ribando

September 30, 2024

Clients walk through our doors with a wealth of knowledge about the latest hair trends, but what about hair health? Excessive styling, color treatments, and environmental factors can leave hair dry, brittle, and dull.

Enter Aveda Pro-Treatments – your secret weapon for boosting guest satisfaction and salon revenue.

Revitalize Hair and Boost Revenue

These luxurious 15-minute treatments address specific hair concerns, offering a quick way to restore and revitalize hair at every visit. Guests leave feeling confident with healthy, shiny, beautiful hair – and stylists benefit from increased service sales.

Aveda Pro-Treatments are not just a feel-good add-on but a proven revenue driver. Salons have seen add-on treatments become a significant revenue stream, making up a whopping 28% of their hair service sales.

Here’s how they did it:

  • Regular Promotions: Promoting treatments through contests and campaigns, generating excitement and driving sales.
  • Targeted Upselling: Stylists focus treatments on specific client needs, ensuring maximum benefit.
  • Team Incentives: Engaging contests with prizes incentivize stylists to promote treatments.

Benefits of All-Inclusive Pricing:

  • Increased Consistency: Every guest receives healthy hair care alongside their desired style.
  • Reduced Sticker Shock: The upfront price eliminates the need for add-on negotiations.
  • Guest Confidence: Clients know what they’re paying for and receive comprehensive hair care.

Consultation is Key

A key element to successful treatment sales is a thorough consultation. Understanding client concerns allows you to recommend the perfect treatment, building trust and demonstrating a commitment to their hair health.

Aveda Pro-Treatment Menu:

  • Botanical Repair Bond-Building and Strengthening Refresh Treatment/Color Treatment: This treatment repairs damaged hair, strengthens bonds, and provides five times stronger hair after one service.
  • Nutriplenish Intensive Hydrating Refresh Treatment: This treatment deeply hydrates and revives dry hair, offering five times more hydration and two times more shine after one service.
  • Intensive Thickening Restorative Treatment: Stimulates scalp circulation, boosts volume, and reduces hair loss by 77%.
  • Scalp Renewal Refresh Treatment: Addresses scalp concerns, defends against premature aging and promotes shinier hair.
  • Shine Refresh Treatment: Adds lasting shine for up to 20 washes.

Unlock Your Salon’s Potential

Aveda Pro-Treatments are a win-win for both guests and salons. With comprehensive education and support from Neill, you can equip your stylists to offer these treatments confidently, boosting revenue and creating a loyal clientele with healthy, beautiful hair.

Ready to unlock the power of Aveda Pro-Treatments?

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