Every few years, the beauty industry converges for an event that transcends the ordinary—a gathering that not only showcases artistry but also ignites transformation. Aveda Congress 2025, happening August 16–19 at the Minneapolis Convention Center, is that event. It’s more than a conference; it’s a celebration of creativity, community, and the future of beauty.
The Global Stage: Where Innovation Meets Inspiration
At the heart of Congress lies the Global Stage—a platform where the world’s top stylists unveil groundbreaking techniques and visionary artistry. This year’s lineup includes:
- Antoinette Beenders: Aveda’s Global Creative Director, known for her visionary artistry that seamlessly blends innovation with sustainability.
- Jawara: An editorial hairstylist whose work graces the pages of top fashion magazines, bringing avant-garde concepts to life.
- Charlie Le Mindu: Renowned for his boundary-pushing designs that challenge conventional beauty norms.
- Sylvestre Finold: A master of intricate styling, known for his sculptural hair creations that are nothing short of art.
- Allen Ruiz: Aveda’s Global Artistic Director for Hair Styling, celebrated for his dynamic stage presence and innovative techniques.
- Luis Gonzalez: A color expert whose vibrant palettes and techniques set new standards in hair coloring.
These artists will grace the Global Stage, showcasing groundbreaking techniques and artistry that inspire transformation and ignite a revolution in beauty.
Immersive Experiences Beyond the Stage
Aveda Congress offers more than just performances; it’s an immersive journey:
- The Welcome Jam: Kick off Congress with a high-energy celebration blending artistry, music, and inspiration.
- The Experience Area: Dive into Aveda’s innovation with hands-on product demos, sustainability highlights, and new launches. Aveda Congress
- The Evening Performance: Witness a captivating evening of beauty, fashion, and artistry, directed by Antoinette Beenders, that redefines what’s possible.
- The After Party: Celebrate the creativity, passion, and community of Aveda Congress with an unforgettable evening of connection and camaraderie.
- Aveda Business College Owner Forum: Learn actionable strategies for sustainable growth through care for yourself, your team, your guests, and the world.
- Aveda Corporate Headquarters Tour: Discover where creativity, sustainability, and innovation converge to shape the future of beauty.
Schedule of Immersive Experiences
To enhance your experience at Aveda Congress 2025 and seamlessly track all immersive events, we recommend downloading the official Aveda Congress mobile app. This app allows you to access your ticket, view personalized schedules, receive real-time updates, and participate in interactive features like live polls and surveys. It’s designed to keep you informed and engaged throughout the event
You can download the Aveda Congress app for free from the App Store. Please note that information about an Android version is not available at this time.
For more details on the event schedule and to register for specific experiences, visit the official Aveda Congress 2025 website: avedacongress.com.
Here’s when you can participate in these transformative experiences:
- Saturday, August 16:
- 1:00 p.m.–5:00 p.m.: Aveda Business College Owner Forum
- 8:00 p.m.–10:00 p.m.: The Welcome Jam
- Sunday, August 17:
- 8:00 a.m.–6:00 p.m.: The Experience Area
- 9:00 a.m.–12:00 p.m. and 2:00 p.m.–5:00 p.m.: The Global Stage
- 8:00 p.m.–9:30 p.m.: The Evening Performance
- 9:30 p.m.–12:00 a.m.: The Elevate After Party
- Monday, August 18:
- 9:00 a.m.–5:00 p.m.: The Experience Area
- 10:00 a.m.–12:00 p.m. and 2:00 p.m.–4:00 p.m.: The Global Stage
- Tuesday, August 19:
- 9:00 a.m.–3:30 p.m.: Aveda Corporate Headquarters Tours (six sessions available)
Please note that some experiences, like the Aveda Business College Owner Forum, require separate registration and may have additional costs. Aveda Congress
How to Get Involved
To participate in these immersive experiences, you’ll need to register for Aveda Congress 2025 and select the specific sessions or activities you’re interested in. Registration details, including session selection and any additional requirements or costs, can be found on the official Aveda Congress 2025 website.
Something Big is Brewing…
Elevate—Aveda’s edgy, artist-powered platform—is bringing the energy to Congress weekend with an exclusive after party you won’t want to miss. Known for pushing boundaries and celebrating the next wave of talent, Elevate events are where creativity and community collide.
The catch? The location is top secret—for now. 👀
Keep your eyes on @elevatehair to be the first to know when (and where) it drops.
Join the Movement
Aveda Congress 2025 is more than an event; it’s a movement. It’s where the beauty industry comes together to inspire, innovate, and ignite change. Don’t miss your chance to be part of this transformative experience.