If you’ve been chasing that “I woke up like this” vibe—effortless, piecey, and full of touchable volume—we have the best news of the season. The NEW Aveda Tousle Texture Dry Spray has officially landed!

As an exclusive distributor for Aveda, Neill Corporation is thrilled to bring this innovative tool to our network of world-class stylists and their guests. Whether you’re looking to add instant grit to fine hair or want to refresh your second-day waves, this spray is the lightweight, plant-powered answer to your hair prayers.

It’s Not a Hairspray—It’s Intentional Volume

The first thing to know about this new launch is that it is not a hairspray. While a hairspray is designed to lock a finished style in place, the Tousle Texture Dry Spray is a dry texture spray created for intentional volume and “perfectly undone” movement. It provides soft separation and natural grit without the stiff, crunchy feeling.

What is the Tousle Texture Dry Spray?

Aveda has taken the science of texture to the next level with a 93% naturally derived formula. This aerosol creates soft volume and natural movement, making it a fast favorite “behind the chair” for refreshing styles and creating “cool-girl” waves. Unlike liquid-based tonics, this dry spray is buildable, meaning you can layer it for more intensity while maintaining a weightless feel.

The Magic Behind the Bottle:

• • Plant-Powered Performance: Features naturally derived, plant-powered ingredients consistent with Aveda’s eco-conscious approach.

• • Lightweight & Touchable: Provides movement and separation without heaviness.

• • Signature Aroma: Infused with Aveda’s iconic plant-powered aroma.

The Stylist’s POV: Pro Tips from the Icons

We didn’t just take the bottle’s word for it; we went to the experts who define trends on the runway and in the salon.

Tatum Neill (@TATUMNEILL)

Creative Director at Neill and the visionary behind Elevate Hair, is obsessed with the product’s ability to empower stylists to work with every hair type—from fine and straight to highly coiled patterns.

Tatum’s Pro Tip: “For instant effortless texture, flip your head upside down, spray the product liberally, and tousle the hair with your fingers.”

How to Get the Look at Home

To get the most out of your new favorite spray, our stylists recommend two golden rules for application:

1. 1. Shake it Up: Always shake the can well before use. This ensures the plant-powered texturizers are perfectly mixed for a consistent spray every time.

1. 1. Apply Liberally at the Roots: For that soft, airy volume that lasts all day, apply the spray liberally near the roots. This lifts the hair at the base while the mid-lengths and ends stay touchable and move naturally.

Simple 4-Step Routine:

• • Prep: Start with completely dry hair—it’s the ultimate hero for second-day hair.

• • Root Lift: Shake the can, section your hair, and spray at the roots for that soft volume.

• • Movement: Mist through the mid-lengths and ends while scrunching with your hands.

• • Finish: Shake it out with your fingers and settle into your perfectly undone style.

Beauty is as Beauty Does

As always, this launch is backed by Aveda’s commitment to the planet. The Tousle Texture Dry Spray is 100% vegan, cruelty-free, and manufactured using 100% wind and solar power at Aveda’s primary facility. Even the packaging is made from 100% post-consumer recycled materials, ensuring your style leaves a minimal footprint.

Experience it!

The wait is over. The Aveda Tousle Texture Dry Spray is now arriving at Aveda salons across the network. Learn how the network is using it here!