A native of Dublin, Ireland, Susan Ford showed passion and a strong work ethic from an early age and was offered an apprenticeship in one of Dublin’s top salons. Her four years of intense in-salon training fueled Susan’s desire to move to the next level, taking her to the fashion capital of the world–London. During her 10 years as a top stylist on Chelsea’s King’s Road, Susan lived the connection between hair and fashion, gaining invalu- able experience.
From collaborations with world-renowned photographers, make-up artists and stylists, Susan’s editorial work has been seen in American Vogue and in trade magazines such as American Salon, Modern Salon, Process Magazine, and Estetica USA and Korea. Her recent Men’s Collection was featured in the Italian HTrends Magazine while her Women’s Collection can be seen in the editorial pages of both Pump and Obscurae Magazine. Aveda recently selected Susan as a winner in their Aveda Artist Instagram Challenge and she spent time with the Global Creative Team working on top models followed by an editorial style photoshoot. She has worked with many designers at New York Fashion Week, and was lead hair stylist for the Chicago launch of EDUN, the socially conscious fashion line of Ali Hewson and U2’s Bono. As a guest on Aveda’s Collection Team, Susan’s work was featured in the Aveda Trend Collection, “Transparency.”
Susan is currently the Creative Director of Asha Salon Spa in Chicago, and a highly requested Master Stylist. As an Aveda Guest Artist and North America Artistic Team member, Susan coaches salon teams throughout North America, with a series of custom classes that she has created specifically for salon stylists. Through travel and education, Susan keeps abreast of Asian, European and U.S. trends and emerging styles. Her skill lies in how she effectively communicates these new ideas, allowing them to be applied in salon. Susan Ford inspires and enthuses with her passion, commitment and the never-ending quest for technical perfection.